Signature CIO Funds
Client: Standard Chartered Singapore
Role: Art Director, Styleframes Designer, Animator
We were introduced to the project with a script and storyboard that is already been approved.
I was the lead animator in charge of visualization the client's ideas and information.
We developed the styleframes based on the SCB's brand guidelines and created the characters and houses/funds designs according to the brand colors and styles. We animated the video in a way that aligns with the brand's reputation and image.
We developed the styleframes based on the SCB's brand guidelines and created the characters and houses/funds designs according to the brand colors and styles. We animated the video in a way that aligns with the brand's reputation and image.
Styleframes
Animation Breakdowns
The project was made together with the help of my teammate Arif who contributed with his skills in illustration and animation. Thanks to my editor colleague, Branson for helping us with the beautiful sound and music design. Special thanks to our Post-Producer Fara for managing the project and client seamlessly.
Credits
Production Company:
Vicinity Studio
Vicinity Studio
Agency:
Dentsu Creative
Dentsu Creative
Producer:
Fara Ghazali
Fara Ghazali
Designers & Animators:
Wai Wai Hnin Mon, Amirul Arif
Wai Wai Hnin Mon, Amirul Arif
Editor & Sound Designer:
Branson Chia
Branson Chia
Client:
Standard Chartered Singapore
Standard Chartered Singapore
